How to launch and run a successful crowdfunding campaign

A four week 'live' online coaching course!

Everything you need to know BEFORE you press the launch button.

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Why the Crowdfunding Launch Lab Gets Results

Strategy

Everything you need to succeed…in one place. Hundreds of project creators have already benefitted.

Trainer

Over 5 years of crowdfunding experience. Delivered more than 80 crowdfunding workshops and talks.

Support

Email support throughout the 4 weeks. Share experiences between peers in a Facebook group.

Who is the course for?

 

This course is for anybody who wishes to

run a SUCCESSFUL crowdfunding campaign.

 

Who will benefit

A START-UP wishing to launch a business and wanting to know if the crowd likes their idea. Market validation is key!

An existing BUSINESS wishing to grow and expand or test out a new product or service on their current client base.

A CHARITY or NON-PROFIT wanting to try out a new way to unlock funding from their current supporter base.

ANYBODY with an idea who wants to use crowdfunding as a marketing strategy and begin to grow their crowd.

Who will NOT benefit

People who want to launch a campaign without a crowd expecting strangers to support their efforts.

 

4 week online coaching course

Week 1  Research

  • List of Critical Success Factors
  • Select Right Type of Crowdfunding
  • Choose Best Crowdfunding Website
  • Structure Project Outline and Story
  • Look at Past Case Studies
  • Assess Crowd Size and Responsiveness

 

Week 2  Toolbox Essentials

  • Top Crowdfunding Campaign Tools
  • Develop a Crowd-Building Plan
  • Activate Email List Building
  • Build out a Social Media Strategy
  • Use of Traffic Generation Tools
  • Begin Influencer Research

Week 3  Success Factors

  • Perfecting your Story
  • Video Shoot and Script
  • Campaign Rewards
  • The 'Perfect' Campaign Page
  • Setting your Target
  • Content Creation Strategy

Week 4  Launch

  • What to do on Launch Day
  • Media Kit/Room
  • Press, PR and Journalists
  • Stretch Goals
  • Inventory and Fulfillment
  • Post Campaign Checklist

What You Will Discover...

Is my idea Crowdfundable?

Certain success factors have to be in place for your idea to appeal to the crowd. Find out exactly how many of these you have and which ones you still have to build.

Can I do this on my own?

Support for your campaign can come from many different sources. Find out the best way you can involve others in helping you reach your target.

How do I work out how much I can raise?

Working out your target amount can be quite challenging. I will show you what you need to take into account when setting your ideal amount.

What tools should I be using to run my campaign?

Here I will demonstrate the top 7 essential tools you and your team should be using to run your campaign.

How do I grow and engage my crowd before launch?

Learn the exact strategy you should use to grow your crowd and what you should do to get them excited about your product/service.

What should a 'perfect' project page look like?

Analyse all the essential components that make up a successful crowdfunding campaign page.

What rewards can I offer my supporters?

Understand the components that make up a 'to die for' reward and the necessary post-campaign considerations.

How do I protect my Intellectual Property?

Understand what you should do about protecting your idea from being ripped off when you go crowdfunding.

Do strangers fund crowdfunding campaigns?

Learn the exact process and at what point strangers become involved and why.

and much more...

What you get...

in addition to the above:

Live Coaching Calls

Four live sessions conducted once a week. As a participant you will join other project creators from the comfort of your home or office. Full (easy) setup instructions provided.

Detailed Strategy Plan

During each weekly webinar the next stage of the launch strategy will be revealed. You will then gain access to this content so you can continue to work on it.

Q and A

During each live coaching session you will be able to ask questions. You will also have the opportunity to hear questions and answers from other participants.

1 on 1 Consultation

Once the course is underway you can schedule a one hour consultation with me to cover any aspect of your the launch of crowdfunding campaign.

Facebook Group

You will be invited to join a private Facebook group where you can share your experiences and help each other with your crowdfunding campaigns.

Replays

Each live coaching session will be recorded and placed in a members area so that you and your team can go back over the content at any point in the future.

Case Studies

You will be able to learn a lot about crowdfunding by researching what others have done. Written and audio examples will be made available.

Email Support

During the 5 week course you can email me with your questions at any time. You will get my personal email allowing direct access to my inbox.

Checklists

Checklists and Cheatsheets and all other resources will be accessible in a member's area. You will have 12 months' access to all this material after the course.

Join Today

The Crowdfunding Launch Lab starts on Wednesday 25th October 2017. Sign up today to get access to advance material.

Most Crowdfunding Campaigns Fail!

What they say

After helping hundreds of project creators - the one common factor that keeps coming up - is they wished they had put more effort into planning and crowd building BEFORE launching their campaign.

Most important success factor

Setting yourself up correctly and following a tried and tested launch strategy is the SINGULAR most important success factor to running a successful crowdfunding campaign.

You need a crowd to go crowdfunding

Learn how to build, grow and engage a crowd long before you launch your campaign. The size and responsiveness of your crowd determines how much you can set as a target for your campaign.

Is Crowdfunding just for startups?

Anyone can go crowdfunding! You can be a startup, existing business, charity or a social enterprise i.e. anybody with an idea...and a crowd.

Your Instructor

Anthony Lovell de Souza

Over the years I have given over 80 crowdfunding workshops and talks across the UK. These have included full/half day workshops to startups, existing businesses, universities, charities and social enterprises.

Hundreds of people have attended these workshops and gained greater clarity on all aspects of crowdfunding.

I have also assisted crowdfunding campaigns from all over the world via Skype e.g. UK, USA, Germany, Italy, Canada, Argentina and others.

 

Workshops and Talks

Loughborough University, New Media Europe Conference, Internet Business School, Federation of Small Businesses, The Oxfordshire Project, Enterprise Network, Swindon Tech Summit, TEN Enterprise Centre, Outset, Wessex Chamber of Commerce, Cascade Training, Empowering West Berkshire, Marlborough Business HUB and many more...

Testimonials

"The weekly sessions provided great focus and the resources which were available online were hugely beneficial in preparing for my campaign. The mid course Skype call with Anthony enabled me to ask questions specific to my campaign. I would recommend the course unreservedly."

Sally Marks - United Kingdom
Totsup

"Anthony has put together an amazingly informative online workshop. I now feel confident that I will have a successful campaign for my fitness invention. *Campaign exceeded its target on Kickstarter"

Rollin Rachelle - UNITED STATES
Clustas

"When I met with Anthony he told me many things about crowd funding I did not know before and convinced me to give it a try. I decided to simply follow all of his advice. At the end I got 170 percent above my aimed target…”"

Andreas Muller - GERMANY
Grewi

Join us Today!

Do not miss the start date of Wednesday 25th October 2017.

Bonus 1

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Crowdfunding Focus Magazine

An online interactive magazine app showcasing expert opinion from around the world

Receive a bonus code so you can download future copies of the Crowdfunding Focus Magazine at no cost for the next 12 months

Bonus 2

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Crowdfunding Playbook App

Over the last 5 years I have curated a list of over 200 tools and resources you can use to run your crowdfunding campaign. These resources have all been used by past project creators.

Be notified of new content published on the Crowdfunding Playbook website and app before anyone else

 

This is a great place to put your CTA that you have been building towards in your video.

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Bonus 3

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Quick Video Guide

These videos (and more) answer the most frequently asked questions I get about crowdfunding. They are 2-4 minutes long and will available immediately once you sign up.

Bonus 4

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Crowdfunding Mastery Academy

Two months' free access when the Crowdfunding Academy launches.

Allows for self-paced learning and regular new content like video walkthroughs, pdfs and audio. 

Bonus 5

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Add Team members

Once you sign up you can send me the emails of your team members. I will then add them to the member's area where they will be able to log in at any time and catch up on replays.

Sneak Peak

Trello Board

Below is a sample of what we will be covering in the webinars.

Immediate Access

Once you sign up to the Crowdfunding Launch Lab you will get immediate access to over 3 HOURS of video and audio.

Enrolment closes 24th October 2017

- Module 1 begins on Wednesday 25th October 2017 -

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Pricing Options

The Early Bird Opportunity EXPIRES on Friday 20th October 2017!

STANDARD

£247.00

Single Payment

Lifetime Access

4 Live Coaching Calls

Detailed Strategy Plan

Q and A

1 hour Consultation

Facebook Group

Replays

Case Studies

Email Support

Checklists

Extra Team Member

5 Bonuses

Immediate Access to Content

YES I WANT IN

EARLY BIRD

£197.00

Single Payment

Lifetime Access

4 Live Coaching Calls

Detailed Strategy Plan

Q and A

1 hour Consultation

Facebook Group

Replays

Case Studies

Email Support

Checklists

Extra Team Member

5 Bonuses

Immediate Access to Content

YES I WANT IN

PAYMENT x 2

£130.00 x 2

PER MONTH

Lifetime Access

4 Live Coaching Calls

Detailed Strategy Plan

Q and A

1 hour Consultation

Facebook Group

Replays

Case Studies

Email Support

Checklists

Extra Team Member

5 Bonuses

Immediate Access to Content

YES I WANT IN

Questions?

Money Back Guarantee

If for whatever reason you are not satisfied a full refund will be given within 7 days of purchase. Just send me an email.

Check out my FAQ

When does the Launch Lab start and finish?

The Launch Lab starts on Wednesday 25th October 2017 and ends on Wednesday 15th November 2017.

How long will my team and I have access to all the resources?

You will all have lifetime access to the Launch Lab material.

What if I want a refund?

We are happy to issue a refund within the first 7 days of you signing up.

What skills will the Launch Lab teach me?

The Launch Lab experience will take you from crowdfunding concept to real world examples for you to model. Highlights include figuring out if your idea is crowdfundable, work-shopping your launch plan, engaging and growing your crowd, being part of a community who are also crowdfunding, learning about the latest tools you need to drive traffic to your campaign page and connect with influencers, and more!

Will I be able to launch a successful crowdfunding campaign by the end of this course?

The concept of the Launch Lab is for you to understand all the success factors you need to have in place before, during and after you a run crowdfunding campaign. You do not need to have all of them in place but you need to know what they are and have enough of them working properly in order to reach your target.

What equipment /tools do I need to complete the online sessions?

Access to a computer, the internet, headphones, an email account, and an eager and open mind!

Will I get access to all of the material at once?

Yes and no. Once you sign up there will be over 3 hours of videos and audio you can start going through straight away. The content (strategy and tools) will be delivered via a live webinar Each weekly session will be recorded and made available afterwards for replay purposes.

How will the content be delivered?

You will have access to over 3 hours of pre-prepared video, audio and pdfs within your member's area the moment you sign up. There will be 4 'live' weekly sessions conducted via webinar which you can participate and view live or via replay a few days later. Each of these 4 weekly sessions will be one hour long with time for Q and A afterwards. During this time you will be able to interact and listen to the questions and answers of other project creators.

When are the 'live' sessions?

The 'live' webinar session will take place every Wednesday starting on the 25th October at 16.00 GMT. It will last approximately 1.5 hours. Depending on a 'group' request it could be moved to a different time on Wednesday.

How do I get set up for the 'live' weekly sessions?

After you sign up I will send you an email with step-for-step instructions on how to set everything up. The process is straightforward, and quick and easy to set up.

What happens if I cannot attend one of the 'live' sessions?

Not to worry. We know that there are times when we cannot be present. Each 'live' session is recorded and will be made available a few days later in the member's area. This goes for your team members as well.

Can my entire team jump onto the 'live' weekly webinar session?

Yes, however when it comes to Q and A I would like you to nominate just one person in your team to ask the questions.

What do I do if I need help?

If you need help with something related to the Launch Lab, please contact anthony@crowdfundingfocus.com. Thanks.

 

Why not enroll today!

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